The CREATE Method for Content Success: Workshop Recap
From planning to engagement—how to make videos that work for you
✨ Workshop Recap: The CREATE Method
If you couldn’t make it live, here’s a full recap of my workshop on how to build a sustainable content system in 2024.
You can grab all the tools and links I mentioned here: jennaredfield.com/toolkit .
🧵 The CREATE Method (Main Workshop Framework)
02:07 — CREATE Acronym
C – Content Planning: Define your goals, map ideas, balance evergreen and trending content.
R – Recording: Tips for filming on your phone, stabilization tools like DJI Mobile SE, and tripods.
E – Editing: My background in film editing—why cutting down to hooks matters, and how apps like CapCut make it easier.
A – Appearance (Showing Up on Camera): Mindset, confidence, and embracing imperfection.
T – Tools: My recommended gear for audio, lighting, and apps.
E – Engagement: How to turn views into conversations, connections, and leads.
🎥 Key Workshop Highlights with Timestamps
05:01 – Content Planning
Evergreen vs. trending content.
Quote I love: “Make Noise, Listen for a Signal.” Try, test, and adjust.
Consistency matters more than perfection.
10:22 – Using AI Tools
How I use ChatGPT to brainstorm ideas, write hooks, and generate YouTube titles.
Difference between ChatGPT, Gemini, and Claude.
Why AI is reshaping both content creation and algorithms.
13:56 – Six Ways People Find Your Content
Search (SEO + keywords in captions).
Suggested feeds (For You Page).
Following/subscriptions.
Trending sections.
Shares (DMs, texts).
External platforms (cross-promotion).
16:28 – BRIGHT Content Framework
B – Build (brand awareness + community)
R – Relate (engagement, comments, relatable posts)
I – Inform (educate + show expertise)
G – Growth (sales, funnels, free vs. paid offers)
H – Humor (entertainment, memes, fun)
T – Transform (inspiration + calls to action)
21:29 – The SPARK Test (What Makes a Video Good?)
S – Story: Memorable + shareable.
P – Personal/Relatable: People connect with faces.
A – Actionable: Clear next step.
R – Repeatable: Series = bingeable content.
K – Kickoff/Hook: Strong start to stop the scroll.
25:57 – Going Viral vs. Building Consistency
Viral ≠ sustainable business growth.
YouTube is better for long-term leads and sales, TikTok is better for reach + monetization via creator funds.
30:04 – Filming with Your Phone
Why you don’t need a DSLR.
Tripods, DJI stabilizers, and microphone upgrades (like Rode mics).
Lighting tips: use windows, ring lights, or clip-on LEDs.
32:55 – Audio & Lighting Gear
Rode wireless mics (~$100) for outdoor/active filming.
Natural light vs. ring light vs. clip-on light.
Always film with the window in front of you.
🔗 Links Mentioned
💡 Takeaway
The key to content in 2024 isn’t about chasing every trend—it’s about building repeatable systems.
Use the CREATE Method to plan, record, edit, and engage consistently. Layer on frameworks like BRIGHT and SPARK to make your content more memorable and shareable.
👉 Want my Notion Content Planner? Grab it here: jennaredfield.com/toolkit.